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White Hat

White Hat is the term used to describe a lawful behavior in regards to various acts, methods, and techniques. It is commonly used within the topic of marketing and link building.

White hat link building refers to all techniques that are ethically accepted amongst the community of marketers.

The term White Hat can also refer to techniques, act, and methods that yield expected results, contrary to Black Hat which can result in a backlash.

Glossary terms starting with the same letter

w
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  • Warm Email

    Warm Email is the process of sending an email to a prospect by the sales rep which has been preceded with contact with that prospect. Warm maili...

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