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Voice Marketing Automation (VMA)

Voice Marketing Automation (VMA) is a process focused on optimizing sales process by automating and analyzing phone conversation. VMA is used to manage, monitor, track, and report phone leads and phone conversations.

The main point of Voice Marketing Automation is to turn phone calls into measurable metrics which can later on, be analyzed and used to improve the sales process. Some features of Voice Marketing Automation software are:

  • Call tracking

  • Call recording

  • Call transcription

  • Call routing

  • Call forwarding

Voice Marketing Automation is mostly used by marketers, sales teams as well as support departments.

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