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Vertical Market

Vertical Market refers to a group of companies that serve, through their services, a really narrow niche. Companies serving a vertical market focus on a specific specialization and try to answer another entity's specific need.

The example of the company within a vertical market might be the firm which makes engines for luxury yachts.

Glossary terms starting with the same letter

v
  • Voice Marketing Automation (VMA)

    Voice Marketing Automation (VMA) is a process focused on optimizing sales process by automating and analyzing phone conversation. VMA is used to...

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  • Voicemail Drop

    Voicemail Drop (Voicemail Automation) is a technology which helps automate and enhance the process of leaving voicemail messages. Voicemail Drop...

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  • VoIP

    VoIP( Voice over Internet Protocol) is a system that enables the transmission of voice and other multimedia via Internet Protocol networks. Solu...

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  • Value Proposition

    Value Proposition is the message that proposes a certain value or benefit that an offer should deliver. Also, Value Proposition is used in regar...

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  • Value Statement

    Value Statement is a declaration of a firm addressed to its customers and employees that informs them about the particular firm’s core values an...

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  • Value Triangle

    Value Triangle is a sales and marketing model that tries to explain the relationship between three core values in regards to the product or serv...

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  • Vice President (VP)

    Vice President, VP or Executive Vice President refers to the role of a senior executive in a specific company. The role of Vice President and hi...

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