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Value Triangle

Value Triangle is a sales and marketing model that tries to explain the relationship between three core values in regards to the product or service. These values are cost, time, and quality and they are considered to be three main values that a customer cares about when choosing a product.

According to the concept of value triangle, going for one particular value, the other two might end up being compromised.

Aligning these three values should result in meeting the expectations of every consumer, but it is just a concept and as everyone knows there is no way to meet consumer’s expectations at 100%.

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v
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