Unique Selling Proposition (USP)

Unique Selling Proposition or USP, also known as, Unique Selling Point refers to the factor that makes a certain product or service distinct from other businesses targeting the same market.

Unique Selling Proposition might be the price, feature, quality, material, etc.

Unique Selling Proposition is often used by marketers and sales reps to show how different their product is when compared to the competition.

Glossary terms starting with the same letter

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    Up and to the Right is a term used to describe company’s level of growth. The term refers to the line graph on which a positive growth over time...

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  • User Experience (UX)

    User Experience or UX refers to the set of aspects of the users’ interaction with the company’s products, service, website, brand, and the compa...

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  • User Interface (UI)

    User Interface or UI refers to the set of elements that a user can interact with and can use to interact with other components of the product. I...

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  • Upselling

    Upselling refers to when sales reps sell the customer a higher-end option of the product they bought or intended to buy. The example of upsellin...

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