Unique Selling Proposition (USP)
Unique Selling Proposition or USP, also known as, Unique Selling Point refers to the factor that makes a certain product or service distinct from other businesses targeting the same market.
Unique Selling Proposition might be the price, feature, quality, material, etc.
Unique Selling Proposition is often used by marketers and sales reps to show how different their product is when compared to the competition.
Glossary terms starting with the same letteru
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