menu
Back

Top of the Funnel (TOFU)

Top of the Funnel (TOFU) refers to the first stage of the buying process. During that time, a lead identifies his problem and seeks for valuable information on how to solve it.

Such a lead may find valuable blog posts or a brochure that may take him further into the sales process.

Glossary terms starting with the same letter

t
  • Territory Management

    Territory Management is a process of segmentation of customers and leads in regards to geographical territories. Through such process sales mana...

    Read more
  • Timezone Detection

    Timezone Detection is a technology which allows sales agents and sales reps contact their leads, prospects, and customers in the most appropriat...

    Read more
  • Target

    Target is a business and sales term that refers to a specific group of potential consumers that the company chooses as desirable customers. To c...

    Read more
  • Template

    Template, as a business term, refers to a file which is used as a guide to creating new documents of the same type faster while meeting all of t...

    Read more
  • Top Level Domain (TDL)

    Top Level Domain or TDL is a domain ranked at the highest level in the hierarchical Domain Name System of the Internet (DNSI). TDL names are ins...

    Read more
  • Total Available Market (TAM)

    Total Available Market or TAM is the total possible market demand for a particular product or a service. TAM lets businesses evaluate the total ...

    Read more
  • Touches

    Touches is the term used to describe the progress that a sales rep makes in regards to his efforts to turn a prospect into a paying customer. To...

    Read more
  • Triggers

    Triggers are certain occurrences that inform a salesperson of a sale opportunity. The trigger might be a specific answer to a question or a text...

    Read more

Explore
CrazyCall's features

Start 14-day trial and enjoy CrazyCall for free!