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Rule of Reciprocity

Rule of Reciprocity is a sociological rule which bases on the premise that humans tend to return good deeds. Rule of Reciprocity is used by marketer and salespeople to boost engagement between the consumer and the company or a specific product.

Also, the rule of reciprocity is often implemented in the User Interface to make the users feel more obliged to complete some specific task.

The example of the usage of the rule of reciprocity would be the scenario in which a friend would give you $5 when you asked for it.

Later on, you would probably do the same if your friend needed it.

Glossary terms starting with the same letter

r
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