Relationship Intelligence Data (RID)
Relationship Intelligence Data (RID) is intelligence that informs sales reps about the history of the relationship between a company and the customer.
This information is most often gather by a dedicated software that later on lets sales reps analyze the data, so they know what is the situation between the company and the customer or a lead.
RID contains information about the previous contact, purchases, and frequency of correspondence and is a subset of more general Customer Intelligence.
Glossary terms starting with the same letterr
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