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Relationship Intelligence Data (RID)

Relationship Intelligence Data (RID) is intelligence that informs sales reps about the history of the relationship between a company and the customer.

This information is most often gather by a dedicated software that later on lets sales reps analyze the data, so they know what is the situation between the company and the customer or a lead.

RID contains information about the previous contact, purchases, and frequency of correspondence and is a subset of more general Customer Intelligence.

Glossary terms starting with the same letter

r
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  • Referral

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  • Request for Information (RFI)

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  • Request for Quotation (RFQ)

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  • Return on Investment

    Return on Investment or ROI is a metric which describes the efficiency of a particular investment. ROI’s purpose is to measure the profitability...

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  • Revenue

    Revenue, often called Sales or income statement refers to the amount of money that a company receives during a specific time frame. To compute t...

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  • Rule of Reciprocity

    Rule of Reciprocity is a sociological rule which bases on the premise that humans tend to return good deeds. Rule of Reciprocity is used by mark...

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