Referral is one of the lead generation methods based on the act wherein a third party shares the information about your product or service. Most likely, it will be the situation in which a current customer refers your product to another person.

It might also happen that a non-customer or a past customer refer your product or a service which may result in a purchase.

Referral is the most natural and often perceived as the most trustworthy method of lead generation.

Glossary terms starting with the same letter

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