Middle of the Funnel (MOFU)

Middle of the Funnel (MOFU) stands for the stage of the buying process that the lead enters after identifying his/her problem. At the MOFU the lead is looking for further information on the product. During this step, a lead will look for informational pages, case studies, and helpful articles that will help him get to know the product better.

All of this will result in him deciding to make a purchase or, contrary, abandoning such a thought.

Glossary terms starting with the same letter

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