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Marketing Qualified Lead

Marketing Qualified Lead (MQL) is a lead that meets all of the requirements based on the principles set by the marketers. Such lead can be later on treated by a dedicated sales rep who can assess whether such a lead is ready to be closed by Sales Development Reps.

MQL is often the lead who was acquired using inbound marketing efforts including downloading a free ebook, filling out the form or taking the quiz.

Glossary terms starting with the same letter

m
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  • Marketing Qualification Reps

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  • Messaging

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  • Mid-market

    Mid-market refers to the classification according to which, businesses are measured in terms of their revenue, the number of employees, scale, s...

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  • Middle of the Funnel (MOFU)

    Middle of the Funnel (MOFU) stands for the stage of the buying process that the lead enters after identifying his/her problem. At the MOFU the l...

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  • Monthly Recurring Revenue (MRR)

    Monthly Recurring Revenue (MRR) stands for the revenue subscription-based businesses get on a monthly basis. For the subscription-based companie...

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