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Marketing Qualification Reps

Marketing Qualified Reps are responsible for following-up with the leads that have engaged with specific content (mostly through internal marketing efforts). Such reps may contact a lead who has downloaded an ebook, filled out the form or took a survey.

The point is to check whether such a lead qualifies to potentially become a customer.

MQRs have a slightly easier job than Reps who are constantly on a lookout for new leads as they have little-to-no research to do.

Also, they don’t close the sale but only check whether a lead qualifies for the next step of the sales funnel.

Glossary terms starting with the same letter

m
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    Middle of the Funnel (MOFU) stands for the stage of the buying process that the lead enters after identifying his/her problem. At the MOFU the l...

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  • Monthly Recurring Revenue (MRR)

    Monthly Recurring Revenue (MRR) stands for the revenue subscription-based businesses get on a monthly basis. For the subscription-based companie...

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