Market Intelligence Data

Marketing Intelligence Data is the information gathered from the consumer markets themselves. Such data can include customer and market trends, age-group-wise analysis and other marketing-related data.

The point of such information is to give decision makers, marketers, and sales teams a hint of what external factors make a difference when it comes to customers’ decision.

Contrary to Business Intelligence Data, which focuses on internal metrics of the enterprise itself, the Marketing Intelligence Data focuses on external information about the outside market.

Glossary terms starting with the same letter

  • Marketing Qualification Reps

    Marketing Qualified Reps are responsible for following-up with the leads that have engaged with specific content (mostly through internal market...

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  • Mobile CRM

    Mobile CRM is an app that serves sales, marketing, and customer service teams to interact with prospects and customers and to access and manage ...

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  • Marketing

    Marketing is the set of actions focused on creating a desire for a certain product or service which should result in generating buzz around it t...

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  • Marketing Qualified Lead

    Marketing Qualified Lead (MQL) is a lead that meets all of the requirements based on the principles set by the marketers. Such lead can be later...

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  • Messaging

    Messaging is the set of action or the process of communicating your brand’s values, benefits that it offers, and the idea behind it, with your t...

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  • Mid-market

    Mid-market refers to the classification according to which, businesses are measured in terms of their revenue, the number of employees, scale, s...

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  • Middle of the Funnel (MOFU)

    Middle of the Funnel (MOFU) stands for the stage of the buying process that the lead enters after identifying his/her problem. At the MOFU the l...

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  • Monthly Recurring Revenue (MRR)

    Monthly Recurring Revenue (MRR) stands for the revenue subscription-based businesses get on a monthly basis. For the subscription-based companie...

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