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Low-Hanging Fruit

Low-Hanging Fruit is a sales term which refers to a certain market segment or a consumer requires the least amount of effort to close. Low-hanging fruit is vital to any business as it grants the ease of generating new customers.

Assessing how big your low-hanging fruit is vital to every business.

Glossary terms starting with the same letter

l
  • Lead Enrichment

    Lead Enrichment consists of all of the actions that provide additional information about the lead. Such information can be used by inside sales ...

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  • Lead Response Rep

    Lead Response Rep is an inside sales rep who focuses solely on following up with leads from inbound marketing efforts. That means such a rep con...

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  • Lead Response Time

    Lead Response Time is a variable that shows how long does it take to follow up with a lead that has contacted a business. It is important to kee...

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  • Lead to Revenue Management (L2RM)

    Lead to Revenue Management (L2RM) is a model that covers a set of sales and marketing methods and processes that focus on generating revenue thr...

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  • Local Presence

    Local Presence technology allows sales reps and call agents to dial leads and prospects using local code areas. Such a practice may lead to a hu...

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  • Lead Generation

    Lead Generation is a set of actions or a process of generating interest around a certain product or as service aimed to generate new leads who c...

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  • Lead Nurturing

    Lead Nurturing refers to the set of actions or a process of engaging with leads who, later on, could become paying customers. Lead Nurturing pro...

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  • Lead Scoring

    Lead Scoring is the process held by sales reps conducted to prioritize the importance of each of the lead. Top-value leads are treated with a to...

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  • Loss Aversion

    Loss Aversion refers to a psychological phenomenon or an effect whereby people care more about losing a certain amount of money that they do abo...

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  • Lead

    Lead is a person or a company who has shown an interest in the product/service that you offer. A person can become a lead through downloading yo...

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  • Lead Qualification

    Lead Qualification is the process of evaluating whether a specific lead is a proper one for your business and the product or service you offer. ...

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  • Loss Leader

    Loss Leader is a term that describes a product sold at a low price resulting in a loss or a break-even situation. The purpose of using Loss Lead...

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  • LTV:CAC

    LTV:CAC is the ratio of LTV - lifetime value and the CAC - customer acquisition cost. To compute the LTV:CAC ratio you simply have to compare th...

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