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Loss Aversion

Loss Aversion refers to a psychological phenomenon or an effect whereby people care more about losing a certain amount of money that they do about gaining the same amount of money.

Loss Aversion is used by marketers to create the feeling of loss which most consumers would like to avoid and, in the effect, will turn to use any solution to achieve it.

Glossary terms starting with the same letter

l
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    Lead Qualification is the process of evaluating whether a specific lead is a proper one for your business and the product or service you offer. ...

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