Lead to Revenue Management (L2RM)
Lead to Revenue Management (L2RM) is a model that covers a set of sales and marketing methods and processes that focus on generating revenue throughout the entire buying cycle.
The process of L2RM starts in the lead generation phase and follows each of the buying stages to the revenue generation.
Through this process a company can better optimize all of the efforts, taking into account revenue as their key reference metric.
L2RM tools often include CRM systems, sales enablement tools, marketing automation platforms and more.
Such a robust software lets share the same information throughout all of the departments which lets them use the same data and operate more closely.
Glossary terms starting with the same letterl
Lead Enrichment consists of all of the actions that provide additional information about the lead. Such information can be used by inside sales ...
Lead Response Rep
Lead Response Rep is an inside sales rep who focuses solely on following up with leads from inbound marketing efforts. That means such a rep con...
Lead Response Time
Lead Response Time is a variable that shows how long does it take to follow up with a lead that has contacted a business. It is important to kee...
Local Presence technology allows sales reps and call agents to dial leads and prospects using local code areas. Such a practice may lead to a hu...
Lead Generation is a set of actions or a process of generating interest around a certain product or as service aimed to generate new leads who c...
Lead Nurturing refers to the set of actions or a process of engaging with leads who, later on, could become paying customers. Lead Nurturing pro...
Lead Scoring is the process held by sales reps conducted to prioritize the importance of each of the lead. Top-value leads are treated with a to...
Loss Aversion refers to a psychological phenomenon or an effect whereby people care more about losing a certain amount of money that they do abo...
Low-Hanging Fruit is a sales term which refers to a certain market segment or a consumer requires the least amount of effort to close. Low-hangi...
Lead is a person or a company who has shown an interest in the product/service that you offer. A person can become a lead through downloading yo...
Lead Qualification is the process of evaluating whether a specific lead is a proper one for your business and the product or service you offer. ...
Loss Leader is a term that describes a product sold at a low price resulting in a loss or a break-even situation. The purpose of using Loss Lead...
LTV:CAC is the ratio of LTV - lifetime value and the CAC - customer acquisition cost. To compute the LTV:CAC ratio you simply have to compare th...