Lead Generation is a set of actions or a process of generating interest around a certain product or as service aimed to generate new leads who could, later on, become paying customers. Most common methods of lead generation are:
Content marketing - Putting out useful and informative content that consumers will find helpful and which might bring them to buying or at least checking out your offer. Content marketing can be done through blog posts, podcast or a free ebook to download.
Advertising - All the ads you put out which are centered around creating buzz around your product. In a perfect scenario, a consumer will see your ad and click on it and head onto your website to check out the rest of the offer.
Referrals - The most natural way of generating leads, which happens when one person (most likely an existing customer) recommends your product to another person.
Outbound marketing - All of the outbound efforts of sales reps which include cold calling and cold mailing that focus on lead generation. This are highly supported by dedicated software which makes the whole process more efficient.
Lead Generation can be also automated by a proper software such as CrazyCall Lead Generation. Such a software lets you input personalized pop up onto your website which then collects phone numbers of your leads which, later on, can be used by your sales reps to convert them into paying customers.
Glossary terms starting with the same letterl
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Lead Response Rep
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Lead Response Time
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