Lead Generation

Lead Generation is a set of actions or a process of generating interest around a certain product or as service aimed to generate new leads who could, later on, become paying customers. Most common methods of lead generation are:

  • Content marketing - Putting out useful and informative content that consumers will find helpful and which might bring them to buying or at least checking out your offer. Content marketing can be done through blog posts, podcast or a free ebook to download.

  • Advertising - All the ads you put out which are centered around creating buzz around your product. In a perfect scenario, a consumer will see your ad and click on it and head onto your website to check out the rest of the offer.

  • Referrals - The most natural way of generating leads, which happens when one person (most likely an existing customer) recommends your product to another person.

  • Outbound marketing - All of the outbound efforts of sales reps which include cold calling and cold mailing that focus on lead generation. This are highly supported by dedicated software which makes the whole process more efficient.

Lead Generation can be also automated by a proper software such as CrazyCall Lead Generation. Such a software lets you input personalized pop up onto your website which then collects phone numbers of your leads which, later on, can be used by your sales reps to convert them into paying customers.

Glossary terms starting with the same letter

  • Lead Enrichment

    Lead Enrichment consists of all of the actions that provide additional information about the lead. Such information can be used by inside sales ...

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  • Lead Response Rep

    Lead Response Rep is an inside sales rep who focuses solely on following up with leads from inbound marketing efforts. That means such a rep con...

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  • Lead Response Time

    Lead Response Time is a variable that shows how long does it take to follow up with a lead that has contacted a business. It is important to kee...

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  • Lead to Revenue Management (L2RM)

    Lead to Revenue Management (L2RM) is a model that covers a set of sales and marketing methods and processes that focus on generating revenue thr...

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  • Local Presence

    Local Presence technology allows sales reps and call agents to dial leads and prospects using local code areas. Such a practice may lead to a hu...

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  • Lead Nurturing

    Lead Nurturing refers to the set of actions or a process of engaging with leads who, later on, could become paying customers. Lead Nurturing pro...

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  • Lead Scoring

    Lead Scoring is the process held by sales reps conducted to prioritize the importance of each of the lead. Top-value leads are treated with a to...

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  • Loss Aversion

    Loss Aversion refers to a psychological phenomenon or an effect whereby people care more about losing a certain amount of money that they do abo...

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  • Low-Hanging Fruit

    Low-Hanging Fruit is a sales term which refers to a certain market segment or a consumer requires the least amount of effort to close. Low-hangi...

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  • Lead

    Lead is a person or a company who has shown an interest in the product/service that you offer. A person can become a lead through downloading yo...

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  • Lead Qualification

    Lead Qualification is the process of evaluating whether a specific lead is a proper one for your business and the product or service you offer. ...

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  • Loss Leader

    Loss Leader is a term that describes a product sold at a low price resulting in a loss or a break-even situation. The purpose of using Loss Lead...

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    LTV:CAC is the ratio of LTV - lifetime value and the CAC - customer acquisition cost. To compute the LTV:CAC ratio you simply have to compare th...

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