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Key Accounts

Key Accounts, also called VIP customers, are main customers who the company focuses on and, in case of their churn, suffers from a significant revenue loss.

Key Accounts are often serviced by one or more account executives who can provide them with top-notch service, to keep them flawlessly using your product or service.

Key Accounts are mostly considered in the B2B market and take a long time to get to and to finish the deal.

Glossary terms starting with the same letter

k

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