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Ideal Customer Profile (ICP)

Ideal Customer Profile (ICP) refers to a fictional type of a customer who has all of the desirable features that make him a perfect match for the specific company, product or service.

Such features might be his location, budget, age or interests.

ICP can be also perceived as the Buyer Persona. The Ideal Customer Profile is used by companies to create, adjust, and modify its products and efforts in regards to that specific profile so when it is released to the market it naturally meets the expectations of targeted consumers.

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