menu
Back

Go-to-Market Strategy

Go-to-Market Strategy also known as GTM or Go-to-market plan refers to the set of action or the plan that a company uses to assess the value of a new product or a service.

Such a plan is executed to properly optimize sales and marketing efforts that’ll be needed for that specific product.

Go-to-Market Strategy uses methods such as advertising, direct sales, and social media engagement.

Glossary terms starting with the same letter

g
  • General Manager

    General Manager is an executive often with the top-level of importance whose main responsibility is to manage a specific company structure or a ...

    Read more
  • Gross Margin

    Gross Margin refers to total sales revenue minus its Cost of Goods Sold (COGS), divided by total sales revenue, and expressed as a percentage. T...

    Read more
  • GPCTBA/C&I

    GPCTBA/C&I is the acronym for Goals, Plans, Challenges, Timeline, Budget, Authority, Negative Consequences, Positive Implications. This is all o...

    Read more
  • Gatekeeper

    Gatekeeper is the person who decides on whether certain information or a specific person should get to another member of the company. Gatekeeper...

    Read more

Explore
CrazyCall's features

Start 14-day trial and enjoy CrazyCall for free!