Go-to-Market Strategy

Go-to-Market Strategy also known as GTM or Go-to-market plan refers to the set of action or the plan that a company uses to assess the value of a new product or a service.

Such a plan is executed to properly optimize sales and marketing efforts that’ll be needed for that specific product.

Go-to-Market Strategy uses methods such as advertising, direct sales, and social media engagement.

Glossary terms starting with the same letter

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