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Direct Mail

Direct Mail refers to a communication channel used for marketing efforts conducted via traditional postal services. Direct Mail includes sending things like newsletters, catalogs, books, and brochures that are physically delivered to the recipients.

Many people claim Direct Mail do be dead, yet there are a lot of marketers who still keep using it and who predicate that Direct Mail is still a viable and profitable communication channel.

Here’s the video of Gary Vaynerchuk explaining his take on Direct Mail and why it’s still a viable communication channel.

Glossary terms starting with the same letter

d
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    Demo-to-Close Conversion Rate can be simply computed using this formula: (number of closed deals over a specific time period divided by the tota...

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  • Dark

    Dark is the term commonly used by sales reps which refers to the state in which prospect has become unresponsive to calls, emails, and other for...

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  • Day Sales Outstanding (DSO)

    Day Sales Outstanding (DSO) refers to the measure of the number of days that it takes for the company to collect the payment after acquiring cli...

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  • Deal Closing

    Deal Closing is the final step of selling process during which the prospect agrees to purchase the product or sign up to kick off his subscripti...

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  • De-dupe

    De-dupe or de-duplications refers to the process which goal is to eliminate all of the duplicate data in regards to various accounts or within t...

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  • Demand Generation

    Demand Generation refers to the marketing process which aims to build the awareness of the product or service in order to boost sales, traffic, ...

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  • Direct Sales

    Direct Sales refers to the method of selling a product or a service in which the act of sales happens in a face-to-face scenario in which a sale...

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  • Discount

    Discount refers to a promotional reduction in the cost of a product or a service, commonly used during special occasions to bring more sales or ...

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  • Doing Business As (DBA)

    Doing Business As (DBA) refers to a situation in which an entity uses a different name as their legal, registered name. DBA can be also describe...

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  • Draw on Sales Commission

    Draw on Sales Commission is also known as Draw Against Commission is a form of payment for sales reps that is given to an employee in advance to...

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  • Drip Campaign

    Drip Campaign refers to the marketing effort which works in a form of automated email sequence that a lead receives after taking a certain actio...

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  • Decision-Maker

    Decision-Maker is a person that makes a final decision on whether to make a purchase or not. Oftentimes, sales reps have trouble getting into a ...

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