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B2C Sales

B2C (business-to-customer) sales refer to a sales model in which companies sell directly to a customer who is the end-user of the product or service. This is the typical sales model when you think of sales reps selling cars, TVs or helping you pick the right model of shoes.

The main differences between B2C and B2B sales are:

  • Speed - The whole B2C sales cycle is much shorter and consists of a few targeted touches whilst B2B sales process can take up to years!

  • Decision makers - During B2C sales companies have to deal with one or max 2 decision makers. On the other hand, while performing B2B sales, companies have to often get through the whole teams of decision makers to be able to sell their products.

  • Price - In B2B sales prices can reach to hundreds of thousands or even millions of dollars while in B2C sales, prices take a huge shrink. Thus, companies care about the overall volume of sales rather than a price itself.

  • Leads - In B2C sales targeting leads in pretty straight-forward and you can successfully target a huge group of people to get the attention of a part of that group, while during B2B sales, leads have to be perfectly targeted and the whole process of finding and qualifying leads is quite complex.

Glossary terms starting with the same letter

b
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    Buying Criteria is all of the information that a Buyer needs or may need to actually buy your product or service. Buying Criteria answers the mo...

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  • Buying Process/Cycle

    Buying Process or a Buyer Cycle is the process that a lead has to go through in order to make a purchase. There is no one, right Buying Process ...

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  • Buying Signal

    Buying Signal stands for the communication from the prospect that signifies the fact that they are ready to make a purchase. These could be done...

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