Account Based Marketing

Account Based Marketing is a form of marketing, usually used in a B2B sector, which uses individual targeting and personalized accounts in order to connect with specific accounts.

ABM is much different from what we encounter in a traditional form of marketing. It starts with identifying target leads/companies and is followed-up by the process of building and nurturing the relationship.

Contrary to targeting hundreds of leads, you identify the ones who seem to fit ‘the account profile’ the most of focus all of your resources on that particular lead.

Some of the pros of ABM are:

  • It naturally creates a perfect alignment between sales and marketing as both sectors are targeting the same accounts, whereas, in traditional marketing, marketers opt to get the crowd whilst sales had to pick the ripest apple.

  • It makes the whole process more efficient. This happens thanks to such a picky targeting which helps to focus only on particular accounts which are more likely to become customers.

  • You can offer a better customer experience. As we all know, you can only help your customer as well as you know him. When it comes to ABM, there is no need to offer general customer support as you can research and design campaign specifically for unique accounts.

  • Getting better ROI out of marketing efforts as your marketers will be able to create personalized campaigns focusing on particular accounts instead of trying to revolve with hundreds of different leads.

Glossary terms starting with the same letter

  • AB Testing

    AB Testing (split testing) is a method of conducting an experiment which purpose is to measure the difference in various metrics between the two...

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  • Account

    Account refers to the set of information about the certain individual. This information may include past interactions with the company and his c...

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  • Account-Based Everything

    Account-Based Everything refers to the approach set throughout the company which focuses on individual targeting in regards to all of the depart...

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  • Account-Based Selling (ABS)

    Account-Based Selling or ABS is a form of sales, usually used in a B2B sector, which use individual targeting and personalized accounts in order...

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  • Account Development Representative

    Account Development Representative is a sales rep who is responsible for generating a new, specific lead (accounts) that are ready for further s...

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  • Account Executive

    Account Executive is the sales rep who is responsible for a specific account or sometimes accounts. The role of Account Executive is to nurture ...

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  • Accounts Payable

    Accounts Payable is the amount of money that your company owes to specific providers such as its vendors and suppliers. Accounts Payable helps c...

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  • Accounts Receivable

    Accounts Receivable is the amount of money that your company is yet to collect from the customers who bought the product or paid for the service...

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  • Amortization

    Amortization refers to the accounting technique used to lower the cost of an asset. Practically, it is executed in the form of paying off debt o...

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  • Annual Recurring Revenue

    Annual Recurring Revenue (ARR) stands for the revenue a subscription-based business gets over one calendar year. For the subscription-based comp...

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  • Application Program Interface (API)

    Application Program Interface (API) refers to a set of routines, protocols, and tools for building software apps. API can be also defined as the...

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  • Applicant Tracking System (ATS)

    Applicant Tracking System (ATS) refers to the system used to track the process of hiring. Oftentimes, ATS is just a properly designed Excel file...

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  • Artificial Intelligence

    Artificial Intelligence also known as AI refers to a system of computers of software that in some way simulate certain aspects of human behavior...

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  • Average Contract Value

    Average Contract Value (ACV) refers to the average revenue you get from the customer over the specific time frame. Companies use ACV to evaluate...

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  • Average Selling Price

    Average Selling Price (ASP) refers to the average price of a certain product on the market or to the most common price of the product. The ASP i...

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  • Automatic Dialer

    Automatic Dialer (auto dialer, auto-dialer, autodialer) is a piece of software or an electronic device that automatically dials phone numbers. N...

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  • ABC

    ABC which stands for “Always Be Closing”, the sales strategy that says a sale is an only objective that a sales rep should be focusing on. Thus,...

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  • Adoption process

    Adoption Process is just another term for a buying process and can be described as all of the steps that a lead goes through to become an actual...

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  • AIDA

    AIDA is the acronym for the four steps which collectively create the Purchase Funnel. AIDA, precisely, stands for Awareness, Interest, Desire, a...

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