Why You Should Focus on SaaS Affiliate Programs
March 6, 2018

Why You Should Focus on SaaS Affiliate Programs

Malgorzata Weglarz

CrazyCall Partner Program

With so many affiliate programs on the market, it may be a real challenge to choose the ones worth joining. Not all SaaS companies have a partner program but this is changing rapidly. It is a great source of leads and easy way to reward brand ambassadors, satisfied clients, bloggers, online marketing consultants and anyone else who is interested in recommending the product to other people. If you are not familiar with how cloud-based applications work and why you should focus your affiliate efforts on promoting SaaS programs, you will find this post useful.

Software as a Service is a way of delivering centrally hosted applications over the Internet. Before cloud-computing, companies would have to physically install a software from a CD on their computers to use it. SaaS applications run on a SaaS provider’s servers and users can simply access them via the Internet. Have you heard of people who are compelled to use frustratingly outdated versions of Internet Explorer to run corporate software? Cloud-based services quickly adapt to changes and they are much more innovative.

SaaS owners are exploring multiple niches in numerous software categories. To see some examples just have a look at websites like GetApp, Capterra or SaaS Enthusiast that provide comprehensive lists of the top business tools available on the market.

Benefits of SaaS affiliate programs

A steady stream of passive income

SaaS work on a subscription model. You can be paid multiple times for recommending just one client. Even if the monthly commission may seem to be less attractive than the flat fee, it can be more profitable in the long term. If you choose the programs with a lifetime recurring commission, you will make money each time your referrals pay.

Scalability

SaaS users can scale services to fit their needs. As the business grows, the subscription can be easily adjusted. Adding more users to their license or upgrading from a basic plan with a limited number of features to the one dedicated to corporate clients can be done with just a few clicks. There’s no need to invest in server capacity or signing complicated contracts. The more referrals pay for their subscriptions, the higher commission you earn. Recommending products that will help businesses grow can really pay off.

Free Trial

Most SaaS providers offer a free trial so the users can test a product and see if it is right for them. It allows them to learn the value of the service and evaluate it. Free trial helps you generate leads as people can give a product a test drive without risk of wasting money on something that doesn’t match their requirements.

Long cookies

SaaS programs offer long cookies lifetime which means that users who click your affiliate link have plenty of time to decide whether they want to create an account. They will be assigned to your Partner account as long as they return to a merchant website and sign up within the offered period.

Attractive products

SaaS model gives businesses flexibility. Applications in a cloud are easy to implement without the burden of paying for the maintenance of a server on-premises. Furthermore, they can be used by the companies that don’t even have an IT department. Promoting SaaS gives you an opportunity to reach an international audience. Unlike physical goods, SaaS is immediately delivered to buyers located anywhere in the world. Users can log into the SaaS apps from any location with internet access.

Endless opportunities

Sharing an affiliate link is a good start. However, a partnership with a SaaS can open up new opportunities. Join the partner ecosystem and take a relationship with a vendor and recommended clients to a new level. By becoming a technology partner, system integrator, solution partner, training partner or value-added reseller, you can grow your customer base and increase the possibility of a successful business outcome. You can enhance the experience with recommended applications by providing customization, deployment, and integrations, offering training, outsourcing workforce familiar with the software, and many more.

SaaS industry is expected to grow further and affiliate programs give a great opportunity to grab a generous piece of that profit pie.

Looking for a SaaS product to promote? Become a CrazyCall Partner, offer a cloud telephony solution and make 20% recurring commission for a lifetime of your referrals.

Malgorzata Weglarz

CrazyCall Partner Program

Małgorzata is in charge of the CrazyCall Partner Program. When she's not helping affiliates or teaching people how to pronounce her full name (well.. just call her Margo :)), she is listening to street artists, eating Greek olives and traveling. You can reach her at [email protected]

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