Affiliate Marketing Strategies That Work
February 2, 2018

Affiliate Marketing Strategies That Work

Malgorzata Weglarz

CrazyCall Partner Program

There are many ways to promote your affiliate link. You can get started with placing a banner or a link on your website. However, please note that the most successful partners always put a little effort to understand the product and reach more potential customers.

Here are some ideas and tips on promoting your link:

Product reviews and rankings

People rely on reviews! The research conducted by BrightLocal shows that 85% of consumers trust online reviews as much as personal recommendations. Product comparison websites and rankings are great way to share your knowledge about the selected product category and the market. Don’t forget to subscribe to newsletters and update alerts and make sure you provide a comprehensive description and accurate information. It will help you position yourself as an expert. You can easily add affiliate links e.g. to “Try now” button.

Email marketing

Even though your email recipients receive plenty of offers every day, email marketing is still an easy and efficient way to promote products. In order to increase open and click rates, you need to provide a valuable content. First things first, the goal will help you craft your email campaign. If you want to encourage people to buy a specific product, don’t send newsletters full of random images and links. Always make sure that text and ads are relevant. A clear call-to-action will boost the click-through rate.

Video tutorials

You can record a how-to video tutorial to demonstrate the product and review it at the same time. You can place your affiliate links in the actual videos (via annotations) or in a description on YouTube (or any other platform of your choice). Videos also attract views and clicks on social media channels. And, of course, you can embed them in your blog posts. Whatever channel of promotion you choose, make sure you add a description with a solid overview of the video’s content. This will not only let your viewers understand what they’ll be watching but you will also have a chance to encourage them to further investigate the product by clicking your affiliate link.

Online courses and podcasts

Creating courses related to a specific product will help you attract the audience. For example, when you promote customer service tools, you can focus on topics on how to reduce first response time, customer service outsourcing, how to deal with angry customers, how to hire customer service reps, etc. If you provide valuable content, people will trust more your recommendations. Don’t worry if you don’t have thousands of subscribers. Your audience doesn’t have to be huge. Highly targeted and responsive viewers can bring great results.

Coupons

Coupons are incredibly popular among internet users. You can promote your affiliate link with a special offer attached e.g. extended trial or discount. If applicable, include an expiration date and conditions to make your offer looks legit. If there is no offer available, you can create your own incentives e.g. offer a free ebook, email templates or online consultancy for people who sign up through your affiliate link and contact you.

Note: Coupon sites are allowed under CrazyCall Partner Program. However, promoting false or misleading offers will result in closing your Partner account.

Forums and groups

There are dozens of forums, LinkedIn Groups and Google Communities dedicated to various niches. No matter the industry, you can easily find some related to the product you want to promote. However, please remember that nobody likes spammers so share your links only if you have something useful to add to the discussion. Also, make sure you are not breaking any group policy or forum rule and affiliate links are allowed. Members that don’t obey the rules are usually banned.

No matter the promotional method you choose, try to understand your audience, look for a niche and come up with a solution to a problem for that niche. It’s easier (and makes more sense!) to gain the attention of a smaller segment you are already familiar with than casting your net wide. By targeting content to audience segments, you can maximize both the reach and success rate of your campaigns. If the content is related to them, they will more likely engage.

Here’s an example. Let’s say your website is about e-commerce and your readers are business owners interested in expanding globally (that’s a niche). They need a tool that will help them provide customer service to international clients (that’s a problem). As Customers are much more likely to pick up the phone when they see a familiar area code, businesses have a better chance of reaching them if they call from a local number. CrazyCall offers phone numbers from over 70 countries (voila, that’s a solution!). The same product can be used by companies which outsource customer service and need a solution that will allow them to monitor the service quality and track the work time. If you’d like to learn more about CrazyCall’s selling points, have a look at our article “Why CrazyCall is a product you want to promote”.

Malgorzata Weglarz

CrazyCall Partner Program

Małgorzata is in charge of the CrazyCall Partner Program. When she's not helping affiliates or teaching people how to pronounce her full name (well.. just call her Margo :)), she is listening to street artists, eating Greek olives and traveling. You can reach her at [email protected]

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